RICHARD A. SEGAL JR., chairman and chief executive officer of HSR Business to Business, Cincinnati, said the reported demise of business-to-business start-ups, prompted by recent declines in stock market valuations, is greatly exaggerated. Speaking at a meeting of the Business Marketing Association in Charlotte, N.C., this month, he said, "The B2Bs have not cooled; they remain as fiery hot coals beneath the ashes of last year's B2C dot-coms. When the winds of the market stir the campfire ...

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