Ice beers are red hot. In the space of a few months, virtually every major brewer has thrust an ice beer onto the market, and those that haven't are planning to soon. In addition, the big brewers have extensive ad campaigns in the works for this summer to back up those introductions. With their crisp, nonbitter taste -- and in most instances a higher alcohol level than regular beers -- ice beers are expected by many retailers and brewers to bring a new head to flat sales of beer in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.