DALLAS -- With the help of a steering committee, the International Ice Cream Association has developed a waffle sundae theme for next summer's "Cool Combinations" campaign. Sponsors of the IICA campaign include Aunt Jemima Waffles, Diamond Walnuts, Betty Crocker Parlor Perfect Ice Cream and Dessert Toppings, Maraschino cherries, Reddi Wip, Smucker's Toppings and Glad Flexible Straws. A sample radio ad designed for Kroger Co., Cincinnati, was played during the International Dairy Foods ...
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