ICE CREAM -- TOP 20 BRANDS

TOTAL U.S. - FOOD (Supermarkets Only)BR RANKBrandsDollar Sales% Change Year Agoof TypeUnit Sales% Change Year Ago1 PRIVATE LABEL2 BREYERS3 DREYERS EDYS GRAND4 BLUE BELL5 HAAGEN DAZS6 BEN & JERRYS7 DREYERS EDYS8 WELLS BLUE BUNNY9 HEALTHY CHOICE10 TURKEY HILL11 DREYERS EDYS GRAND LIGHT12 FRIENDLY13 BREYERS PARLOR14 MAYFIELD15 KEMPS16 DREYERS EDYS DREAMERY17 DREYERS EDYS HOMEMADE18 HOOD19 DREYERS EDYS

Sep 16, 2002

TOTAL U.S. - FOOD (Supermarkets Only)

BR> RANK

Brands

Dollar Sales

% Change Year Ago

of Type

Unit Sales

% Change Year Ago

1 PRIVATE LABEL

2 BREYERS

3 DREYERS EDYS GRAND

4 BLUE BELL

5 HAAGEN DAZS

6 BEN & JERRYS

7 DREYERS EDYS

8 WELLS BLUE BUNNY

9 HEALTHY CHOICE

10 TURKEY HILL

11 DREYERS EDYS GRAND LIGHT

12 FRIENDLY

13 BREYERS PARLOR

14 MAYFIELD

15 KEMPS

16 DREYERS EDYS DREAMERY

17 DREYERS EDYS HOMEMADE

18 HOOD

19 DREYERS EDYS PRESENTS

20 DEANS COUNTRY CHARM

Each brand's share of the total category, which generated sales of $4.4 billion as of july 14.

Source: Information resources Inc.