As if last year's flat dollar sales weren't bad enough, ice cream is now down 3.9% in supermarkets. Even the frozen yogurt/tofu segment, which grew 6% last year, slipped 0.6%. The recessionary climate is part of the reason for the decline, but the movement toward healthier living plays a role as well. In response to the former, manufacturers are actively promoting their brands. As for the latter, manufacturers have continued introducing a steady stream of better-for-you options. Edy's/Dreyer's even introduced new fruit bars in “super fruit “ flavors — pomegranate and acai blueberry — that contain antioxidants.
Other new intros contain probiotics, omega-3 and other ingredients that promote good health. Reduced-calorie options also continue to roll out to store shelves. Breyers, for instance, expanded its Smooth & Dreamy ice cream line with the introduction of new frozen novelties that have 120 to 160 calories and 4 to 6 fat grams per serving. Breyers also rolled out new Smooth & Dreamy ice cream flavors, including Dark Chocolate Velvet and Coffee Fudge Brownie. Each has half the fat and at least 30% fewer calories than regular ice cream per half-cup serving.
52 WEEKS ENDING JUNE 13, 2010 | DOLLAR SALES | % CHANGE FROM LAST YEAR |
---|
Supermarkets | $4.1B | -3.9 |
Drug | $199.4M | -0.2 |
F/D/Mx | $4.4B | -3.5 |
CALENDAR YEAR | 2007 | 2008 DOLLAR SALES | 2009 |
---|
Supermarkets | $4.2B | $4.3B | $4.2B |
Drug | $179.2M | $194.3M | $200.4M |
F/D/Mx | $4.5B | $4.5B | $4.4B |
SUBCATEGORIES
52 WEEKS ENDING JUNE 13, 2010 | DOLLAR SALES | % CHANGE FROM LAST YEAR |
---|
Frozen Yogurt/Tofu | $191.7M | -0.6 |
Ice Cream | $3.7B | -4.0 |
Sherbet/Sorbet/Ices | $172.2M | -4.0 |