Giant Food Stores and Martin's Food Markets, headquartered in Carlisle, Pa., ran their first children's story hour linked to National Frozen Food Month this month, with Tony's Pizza and Green's Philly Swirl ice cream offered as treats. At the same time, 11 a.m. to noon on March 8, every Giant and Martin's store participated, attracting an average of 10 to 25 children, some of them with parents listening nearby. Ukrop's, Richmond, Va., is sponsoring "The Big Freezer Giveaway" -- each time ...

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