NEW ORLEANS -- The potential of the fresh meals category as an instant profit center has been greatly exaggerated, and that presents a real danger to supermarkets. That's what David Rogers, president of DSR Marketing Systems, told participants at The International Dairy-Deli-Bakery Association's Dairy-Deli-Bake '99 seminar and expo here last week. A featured speaker at the IDDBA event, Rogers challenged the interpretation of some of the statistics that have whipped up such enthusiasm for ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.