LAKE CITY, S.C. -- W. Lee Flowers & Co. is launching a series of monthly ad circulars in 2002 devoted solely to the Hispanic community, with a special emphasis on fresh foods. The company, a wholesaler that owns and operates 25 IGA stores in the Carolinas and Georgia, gave the circulars several trial flights over the last year and a half and has been pleased with the results, officials said. "We had done maybe two or three a year and that was on a sporadic basis, but just [recently] I ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.