CHICAGO -- IGA here is embarking on a three-year plan to redesign, on a category-by-category basis, the packaging of some 3,200 private-label items. The overhaul is timed to culminate in 2001, the year that IGA marks its 75th anniversary. According to Patrick Sylvester, IGA's vice president of marketing, the first category to get a new look will be cooking oil, expected on grocery shelves sometime in March. He expects 80% of the items -- of which about 60% are grocery and 8% to 10% frozen ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.