CHICAGO (FNS) -- The new "Hometown Perks" loyalty-card program, launched last month by IGA here and managed by Supervalu, Minneapolis, will go live in at least 50 IGA stores by December. The first IGA independent retailers scheduled to roll out the frequent-shopper program are supplied by the Midwest division of Supervalu. The wholesaler will keep customer data, run data reports and help retailers to provide targeted promotions, said Ron Saurer, manager of loyalty marketing at Supervalu. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.