Image isn't everything, but it counts for a lot. That was the subject of a talk given by Harold C. Lloyd during last week's Food Marketing Institute convention. The talk was actually a full-scale "big room" presentation at the huge Arie Crown Theatre at McCormick Place in Chicago. Hundreds attended. Harold Lloyd's point was that a number of little things can conspire to weigh heavily in the image a store project. These little things are sometimes deceptively simple. They include ...
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