"Merchandising" comes from the word "merchant," or one who knows his customers well and meets their needs. Typically, for a retailer it means how the goods are offered for sale, what sort of display is used to attract the buyer. Yet merchandising also goes to the heart of a store's image. Does a supermarket integrate or separate natural products? Does it go for mass displays? Special events in the parking lot? All are part of merchandising. "I think we can do a better job by focusing more ...

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