MINNEAPOLIS -- The frozen food segment of the grocery industry stands to realize great benefits from the implementation of Efficient Consumer Response. That was the message from Peter Harding, vice president of Kurt Salmon Associates, Princeton, N.J., who spoke here March 4, during the kickoff ceremony of the National Frozen Food Month promotion. Harding told more than 100 frozen food executives attending the kickoff that only companies that commit fully will garner all the benefits ...

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