Supermarkets are putting batteries in the spotlight by stepping up cross-merchandising and by adding more of the popular large-size packs. Retailers increasingly are setting up cross-merchandising displays away from the main section to beef up impulse movement, and they're carrying the larger six-packs and eight-packs to generate higher dollar rings. Nonfood executives noted the added exposure and bigger pack counts have been effective in more sharply focusing shopper attention on the ...

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