ORLANDO, Fla. -- It's not enough for retailers just to merchandise confectionery. They have to be proficient at specialized merchandising to tap into sales growth from impulse buying. That was the message hammered home by Joe Sireno, director of sales communication, merchandising and sales services for Nabisco Food Group, Parsippany, N.J., who spoke at the American Wholesale Marketers Association winter convention here. "You really have to be good at this game. If you get it right and do ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.