ORLANDO, Fla. -- It's not enough for retailers just to merchandise confectionery. They have to be proficient at specialized merchandising to tap into sales growth from impulse buying. That was the message hammered home by Joe Sireno, director of sales communication, merchandising and sales services for Nabisco Food Group, Parsippany, N.J., who spoke at the American Wholesale Marketers Association winter convention here. "You really have to be good at this game. If you get it right and do ...

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