This summer may prove an old adage -- "You can't have too much of a good thing" -- as retailers happily promote new items tied to the blockbuster "Phantom Menace" in the already healthy novelty-candy category. According to Information Resources Inc., Chicago, novelty-candy sales in supermarkets were up 11.6% during the 52-week period ended March 28, 1999. Retailers made $107.5 million on these "impulse items" during that period. "Novelty candy is a huge growth area and it keeps getting ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.