News & Solutions Merchandising Report For many retailers, beverages have become synonymous with volume. A heavily advertised beverage aisle with hot prices on leading soft drinks, popular new-age items and beers can be a real traffic builder, drawing in flocks of shoppers. As a result, beverages -- especially Coca-Cola, Pepsi and, to a lesser extent, popular beers and some new-age items -- play an indispensable role in the ad plans and merchandising strategies of supermarket operators. ...

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