With the help of wholesalers like Supervalu, Western Family and Fleming Cos., which handle development, packaging and distribution of private-label products, independents can now stock their shelves with more store brands. "The independents are starting to see the benefits of private label," said Craig Espelien, corporate director of store brands for Supervalu, which supports 15 labels. Espelien said private-label penetration at independent food stores has increased 35% to 40% over the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.