SAN FRANCISCO -- Partnering isn't just for the big boys. Independent supermarket operators and the wholesalers who service them can, and must, also forge strategic sales alliances to improve their lot, especially in the face of competition from other classes of trade, said representatives from wholesalers and a major packaged foods manufacturer who spoke at the National-American Wholesale Grocers' Association's advertising and sales management conference held here late last month. In ...

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