Now that we have all this technology, what do we do with it? That was a key element of the second part of an informal SN discussion forum on how technology has impacted customer service and profitability for retailers [see SN Jan. 21 for part one]. SN's panel participants pointed to the interesting challenge retailers face: using new found data garnered from these advanced technologies to drive sales and profits. The forum participants said improving customer service and supply chain ...

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