CHICAGO -- Information Resources Inc.'s InfoScan service has been providing manufacturers with point-of-sale data from a sampling of retailers since 1986. But the company is quickly moving toward a true "census" service that would collect data from all stores within a chain. George Garrick, president of IRI-North America, said the move will eliminate a 6% margin of error. The move also will arm manufacturers with reliable information when they bargain for premium shelf space for their ...
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