CAMDEN, N.J. -- In the never-ending battle for precious display space and visibility in supermarkets, Campbell Soup Co. here has a new way to knock the competition off the shelf. It's an on-shelf, interactive computer system with touch screen features called "Campbell Vision." The unit has received positive feedback from retailers and consumers in two stores -- one operated by Value Foods in Maryland and the other by SuperFresh in New Jersey. Seventy more test stores are planned before a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.