CHICAGO -- Two on-line grocers are helping to define the future of mass retailing, according to a marketing specialist who spoke at the International Housewares Show here last week. Streamline, Westwood, Mass., and Peapod, Evanston, Ill., are developing ways to customize products and services on a mass scale, creating "solutions for the home" and locking in customer loyalty, said Martha Rogers, a partner in marketing1to1 / Peppers and Rogers Group, Stamford, Conn., and a professor at Duke ...

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