Nowhere is the supermarket's response to ethnic diversity more apparent than in the increasing number of Hispanic grocery items on Center Store shelves. Moreover, savvy retailers are stepping up their efforts to woo this growing consumer base with culturally specific marketing strategies. "About 80% of our customers are Hispanic," said George Matics, assistant director of purchasing and merchandising at K.V. Mart Co., Carson, Calif., who added that his stores have separate sections for ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.