ATLANTA -- By marrying its frequent-shopper data with the power of targeted Web-based coupons, Ralphs Grocery Co., Compton, Calif., has increased its frequent-shopper market basket size three-fold. "Our objective is to customize coupons to each customer," said Rick Gibb, director of sales and marketing for Ralphs. "The Internet is one channel letting us communicate with our customers, particularly our club members, in a one-to-one fashion." Gibb and David Rochon, president and chief ...
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