ORLANDO, Fla. -- You can't get the benefits of Efficient Consumer Response if you don't practice category management. That's a message from George Garrick, president of Information Resources Inc., Chicago. "Category management is at the core of ECR. It is clearly critical to you, whether you are a retailer, a manufacturer or a broker," said Garrick, speaking here at the 10th annual AUGI conference sponsored by IRI. He likened the evolution of trade relations to a pyramid. Here are the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.