CHICAGO -- E-commerce isn't dead; it's just resting. That was one of the messages given earlier this month at the 2001 FMI Show here by e-commerce expert Brian Murphy. Murphy said that, contrary to a common misconception, consumer-targeted e-commerce for packaged goods is thriving. While the struggles of Internet-only e-retailers are heavily publicized, brick-and-mortar retailers are quietly establishing e-commerce operations and on-line marketing efforts are being increasingly accepted ...
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