As predicted, consumer fright about E. coli meat contamination, which flared because of the Hudson Foods frozen beef patty fiasco, faded quickly and not much of a sales decline persists. Consumer memory of such events tends to be ephemeral even in situations far more severe. For instance, an executive from Marks & Spencer, London, told an industry audience that despite the mad-cow alarm in the United Kingdom, that retailer's sales of beef have rebounded. But, here's a cautionary note: ...

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