As predicted, consumer fright about E. coli meat contamination, which flared because of the Hudson Foods frozen beef patty fiasco, faded quickly and not much of a sales decline persists. Consumer memory of such events tends to be ephemeral even in situations far more severe. For instance, an executive from Marks & Spencer, London, told an industry audience that despite the mad-cow alarm in the United Kingdom, that retailer's sales of beef have rebounded. But, here's a cautionary note: ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.