ROSEMONT, Ill. (FNS) -- When consumers understand the purpose of food irradiation, they tend to accept the process, but gaining that acceptance will require major education and marketing initiatives on the part of meat processors and retailers. "The bottom line? Come big or stay home," is how one marketing expert characterized the challenge, at a conference on irradiation for red meat. The meat industry should not start irradiating meat unless it intends to adopt a "smart and responsible" ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.