Cutting-edge retailers are paying more attention to how they merchandise and advertise specialty food, but a uniform strategy has yet to emerge. For example, Rice Epicurean Markets fully integrates specialty foods throughout the store, but also displays them on endcaps and in special gift centers. D&W Food Centers uses black Metro racks to merchandise specialty food, right next to mainstream items, while most of Shaw's specialty items can be found in "Wild Harvest" sections in new and ...

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