Supermarkets, like many other types of businesses, continue to develop home pages on the World Wide Web at a brisk pace. But some retailers are moving beyond a basic "Web presence." Slowly, they are using e-mail to facilitate customer interaction, and are exploring how best to target customers with on-line advertising. In addition, retailers continue to investigate the power of electronic commerce to sell their products. Opinions vary widely about the advantages of working with a ...

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