A veritable who's who of brand marketers is tapping into the expanding market of college students with the intent of setting up lifelong relationships. Sampling is emerging as their key promotional tool to build brand awareness and create loyalty among college students as they embark on their lives as independent shoppers, apart from mom and dad. Among those brands to be found in sampling packages offered to college students free or at a special low price are such household names as ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.