Plant Sterols
th Claims
2003: 51.8M
2004: 66.2M
2005: 93.2M
Growth vs. 2004: 40.9%
Low- Glycemic
Foods and beverages
2003: 3.54M
2004: 3.09M
2005: 7.31M
Growth vs. 2004: 136.5%
Soy
All foods and beverages
2003: 1.74B
2004: 1.80B
2005: 1.82B
Growth vs. 2004: 0.3%
GMO-FREE
Genetically modified organisms
2003: 167M
2004: 181M
2005: 217M
Growth vs. 2004: 19.5%
GLUTEN-FREE
Cereals, mixes, snacks, etc.
2003: 286M
2004: 335M
2005: 352M
Growth vs. 2004: 4.9%
ANTIOXIDANTS
Foods and beverages
2003: 444M
2004: 433M
2005: 479M
Growth vs. 2004: 10.5%
All sales figures are rounded off, and based on package claims, not ingredient lists.
Includes only UPC-coded foods and beverages, sold through combined grocery/drug/mass merchandise channels, excluding Wal-Mart Stores.