Although greeting card sales appear to be holding steady, supermarket retailers are continuously looking for more effective ways to play their cards against competing channels. With greeting cards often being impulse purchases, adjacencies have proved to increase related sales, retailers told SN. For example, Giant Eagle, Pittsburgh; Bashas', Chandler, Ariz.; and Price Chopper Supermarkets, Schenectady, N.Y., are among a growing number that feature greeting card sections often located next ...

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