BUFFALO, N.Y. -- What's the secret of success for Rich Products Corp.? Its revolutionary nondairy whipped topping? Perhaps its nondairy creamer, the industry's first? How about Freeze Flo, the process that allows foods to remain soft while frozen? All of them are good answers. But there's only one key ingredient that has propelled Rich into one of the world's largest family-owned makers of frozen foods. It's meeting customer needs through innovation. That was the case when Robert Rich Sr., ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.