Suppliers are giving special attention to merchandise that ties in with greeting cards. Partyware, card inserts, buttons and window decorations and other related items have strong margins in the range of 30% to 50%, said Don French, director of marketing at Gibson Greetings, Cincinnati. Mindi Ellis, Ambassador Cards spokeswoman, said consumers often look for multiple packages of plates, along with coordinating napkins, cups and/or table covers. For this year's Super Bowl Sunday, Jan. 28, ...

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