FAYETTEVILLE, Ark. -- The potty-training music video "I Gotta Go" by Hannover House here includes strong cross-merchandising support in the grocery channel, said Eric Parkinson, spokesman for Hannover House. Floor displays and clip-strip displays of the video are placed adjacent to the diaper department. Starting next month, the company will break newspaper freestanding inserts and a major national television talk show promotion including "Oprah" and "Good Morning America." A second FSI will ...
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