FAYETTEVILLE, Ark. -- The potty-training music video "I Gotta Go" by Hannover House here includes strong cross-merchandising support in the grocery channel, said Eric Parkinson, spokesman for Hannover House. Floor displays and clip-strip displays of the video are placed adjacent to the diaper department. Starting next month, the company will break newspaper freestanding inserts and a major national
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FAYETTEVILLE, Ark. -- The potty-training music video "I Gotta Go" by Hannover House here includes strong cross-merchandising support in the grocery channel, said Eric Parkinson, spokesman for Hannover House. Floor displays and clip-strip displays of the video are placed adjacent to the diaper department. Starting next month, the company will break newspaper freestanding inserts and a major national television talk show promotion including "Oprah" and "Good Morning America." A second FSI will break April 6, and the direct advertising will generate more than 200 million impressions. The music video showcases song lyrics and visuals that teach children proper potty training, said Parkinson. "I Gotta Go" streeted earlier this month.
