It's no secret that U.S. minority populations are growing. The question is, what are food retailers doing about it? According to a new SN survey (Page 13), one-third of retailers are strengthening their ethnic-marketing initiatives. Such efforts range from the simple to the elaborate. Some examples begin on Page 4. Take Publix, which is targeting Hispanics with floral bouquets packaged in yellow and purple sleeves that bear the message “Pura Vida” (The Good Life). Then there's online ...
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