ARLINGTON, Va. -- Funeral services were held here for James J. O'Connor, 65, founder and former executive director of the Academy of Food Marketing at St. Joseph's University in Philadelphia. A resident here, he died late last month due to complications from heart surgery. O'Connor, whose family operated O'Connor-Mosher, a wholesale business in Syracuse, N.Y., was hired as director of special projects by St. Joseph's in 1960 to create an educational program for the food industry. In 1962, he founded the academy, a four-year program that offers a food marketing degree. He headed it until 1970 and then established the Food Marketing Center of Jamshedpur, India, which he headed for four years. He also created a nutrition program for the Indian government. After returning to the United States, he helped develop nutrition- and economic-development programs in Central and South America in conjunction with the U.S. Agency for International Development. He is survived by his wife, Barbara; four sons, two daughters and seven grandchildren.