CINCINNATI -- Retail shipments are 20% ahead of 1994 and market share has jumped since the launch of a new brand identity for Jergens Naturals. The new brand name and graphics create a line identity for three varieties of 4.75-ounce skin-care bars while building on the soap's natural heritage, taking advantage of the current popularity of botanicals and describing the attributes of each stockkeeping unit and reinforcing their premium positioning. "The more successful brands are adding ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.