MELROSE PARK, Ill. (FNS) -- Perishable departments at Jewel Food Stores, based here, are putting the chain's frequent-shopper card to work target-marketing shopper segments in an aggressive effort to boost sales. According to chain sources, the focus on perishables is now a strong component of Jewel's frequent-shopper program, beginning as the shopper receives a Jewel Preferred Card, along with two key-ring versions. Accompanying the new cards are two high-value coupons -- one for photo ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.