MELROSE PARK, Ill. -- Jewel Food Stores here has been heavily promoting its fresh food departments through tie-ins with seasonal events. In a recent ad, it got its bakery, deli and floral departments together for graduation. The full-page color ad in the chain's circular featured an unfurled diploma that says "Class of '94." Sitting at an angle on a corner of the diploma is a decorated sheet cake with "Congratulations" written on it. Directly above the cake and diploma is a large hero ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.