CHICAGO -- In cooperation with longtime supplier-partner Dean Foods Co., Jewel-Osco recently promoted the new, contemporary look of the dairy company's logo in full-page newspaper ads and a variety of in-store marketing materials. The print ads talked about -- and showed off -- Dean's blue, white and gold logo, which was designed to be bigger for a more prominent look on packages. In stores, consumers found point-of-purchase materials, ceiling danglers and shelf-talkers promoting the ...

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