CHICAGO (FNS) -- Jewel-Osco, here, paired hand-tied bouquets with free vases and a "Day of Beauty" sweepstakes to bring attention to the selection and variety of its floral shops.
the vase, no rearranging necessary. To promote the pairing, the operator featured the offer in the chain's weekly flier with a full-page, color advertisement. "Treat your sweetheart to the freshest flowers in town," the ad said.
Additionally, the ad included an entry form for a "Day of Beauty" sweepstakes. The sweepstakes included one grand prize: a full day of services at Mario Tricoci, a local salon and spa. Five manicure and pedicure combinations were given away as first prizes, and makeup consultations were awarded to 20 customers as second prizes. Customers were required to drop the entry form into the box at participating Chicagoland Jewel Floral Departments.