FORT MYERS, Fla. -- The new and changing consumer is the subject of a seminar slated for the 12th Annual Produce Conference, scheduled at the Sheraton-Harbor Place here March 11 to 14. The conference is jointly sponsored by the Food Marketing Institute, Washington; Produce Marketing Association, Newark, Del.; United Fresh Fruit and Vegetable Association, Alexandria, Va., and National-American Wholesale Grocers' Association, Falls Church, Va. The conference will start Saturday, March 11, with a retail tour of the Fort Myers area. On Sunday, March 12, an interactive session will focus on the new and changing consumer, and what the produce industry is doing to respond to the new consumer's needs. The session will address the aging population, cultural diversity, changing diets, nutrition awareness and the 5 a Day for Better Health program. Roundtable discussions will follow. Tours of field operations scheduled for Monday, March 13, are designed to let participants see how a wide variety of produce makes its way from the farm to grocery shelves. On Tuesday, March 14, three concurrent workshops will be held: "Understanding and Mastering the Ethnic Market Niche," "Handling Fresh-Cut Produce to Maximize Shelf-Life" and "UPC/ PLUs: Not Just for Checkers Anymore."