Supermarkets reported brisk July Fourth holiday sales during specials run on summer general merchandise that was promoted strongly in newspaper ads. Holiday promotions at various chains involved a wide variety of summer items: outdoor charcoal grills, vinyl chaise lounges, electric fans, ice cream freezers, film and photo processing. During a "Fourth of July Values" sale at Tom Thumb Food & Drugs, Dallas, general merchandise item retails ranged as low as 99 cents for super ice picnic ...

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