HINGHAM, Mass. -- Rhonda Kallman, the founder and chief executive officer of New Century Brewing Co., makers of Edison Light Beer, had the honor of carrying the official Olympic torch in the Boston leg of the Olympic Torch Relay.
are reflective of the Olympic spirit. Kallman has taken on numerous challenges in her business career, most recently launching Edison on Sept. 10, 2001. Edison is Kallman's second major beer-brand launch in her more than 17 years in the industry. Prior to starting New Century and Edison, Kallman was executive vice president of The Boston Beer Co., makers of Samuel Adams. Kallman was with The Boston Beer Co. from day one and is credited with building the company's national sales and distribution network.
Kallman was nominated to carry the torch by friends and colleagues.
The Olympic Torch Relay was a national event leading up to the 2002 Winter Olympic Games in Salt Lake City. The Boston leg attracted a large contingent of Boston media and dignitaries, including Mayor Thomas Menino and Salt Lake City Olympics Committee Chairman Mitt Romney.
New Century Brewing Co. is headquartered just outside Boston. The company's Edison light beer, invented by Dr. Joseph Owades (the "Father of Light Beer"), is being contract-brewed by Matt Brewing Co. in Utica, N.Y., and will be available nationwide by the end of 2002.