TAMPA, Fla. -- Kash n' Karry Food Stores here tested an in-store coupon machine program in an effort to build sales of its private-label diapers. The four-week test began March 28 as part of a joint effort of Kash n' Karry; ActMedia, the in-store marketing firm; Paragon Trade Brands, which manufactures the diapers for Kash n' Karry, and Damon Associates food brokers. The project is completed, and the participants are evaluating the results. The test involved in-store coupon machines that ...
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