The surge in sales of in-home hair-coloring products has spawned a new generation of color-protective shampoos and conditioners with higher price points than regular hair washes. Since the last quarter of 1998, a slew of new shampoos and conditioners related to hair color have debuted, including Pantene Pro-V Color from Procter & Gamble, Color Shield from Helene Curtis (Unilever), Color Stay shampoos/conditioners from Revlon, and Sheer Blonde from John Frieda. "It typically used to be ...

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