The Kellogg Co.'s use of point-of-sale materials dates back almost a century to its establishment in 1906. Over the last few years, it's placed even more emphasis on communicating its brand message in the retail environment. "We are convinced that superior, in-store presence is essential to achieving consistent and reliable growth in sales and profits," said Carlos Gutierrez, chairman and chief executive officer of the Battle Creek, Mich.-based company. Gutierrez's statements were made in ...

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